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Spreading the Web for Lasvit

For you are dust and to dust you shall return

In the beginning, it was assumed everything was dark. And there was sand in the darkness. Of rubble, of quartz. A dusty piece of hardened SiO2 (CO2). But where did the chemistry come from when it was only dark? Did time cause that? I know I don’t know, and at least that’s for sure.

If there was no time, there would be no rock, and there would be no rubble. Due to time, sand would not crumble out of the rubble, and there would be nothing to make glass from. Maybe that’s how it all happened. Maybe?

I guess I don’t know. If I knew, I wouldn’t ask why or how. If I didn’t know, I wouldn’t see it. I wouldn’t see it because there would be no light. The light would not be without the rubble. Atoms and molecules that did something under the darkness somewhere in the dark. There would be no light even if it had nowhere to hang.

Quantum physics says that everything that happened did not happen. The truth should logically be somewhere in the middle. Lo-gic-all-y … And maybe it’s not true, and maybe it’s buried way too deep. Deep in the sand. 

Maybe you didn’t just read this, because nothing is written. After all, you don’t exist for real. But why the hell didn’t I know that before all this?

Credits:

  • Visual concept - Martin Jedlička
  • Webdesign - Jakub Sodomka
  • Art director - Petr Skala
  • Motion design - Petr Skala
  • CGI - Jan Reeh
  • UX - House of Řezáč
  • Creative director - Martin Kermes, Maxim Velčovský
  • Project leader - Kateřina Černá, Tomáš Kejmar

Services:

Film, Video Editing, Visual Identity, Webdesign