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Sunrise for Vitae

Meet the light at the end of the tunnel

Each of us should have our own star. The one that keeps an invisible guard over us during the day so we can secretly meet and dream with her at night. There used to be billions in the sky.
Billions of quadrillions.

But now? Where are they? Who is stealing them all?

Nobody sleeps. The world is engulfed in light, and our shadows are shorter.

A blue flame burns eye after eye, creeps into our homes, radiates from screens, haunts us from under the beds, and attacks from almost every crack in the wall. Can one of humankind’s greatest inventions be one of our most vicious tormentors?

If we don’t learn to filter the damage which the ordinary light of lamps and displays leaves on us, we will not fall asleep and dream anymore. Do you care? Vitae does.

 

1879 – YEAR OF THE BREAK
Thomas A. Edison invented the light bulb and forever disturbed the natural balance between day and night.

 

 

GLOBAL ECONOMY
As the world started to shred, we began to move away from everything which is natural.

 

 

 

 

INDUSTRIAL REVOLUTION
Artificial lights put us out of sleep and kept robbing more and more of our freedom.

 

 

 

A BRIGHT FUTURE?
Let us pay more attention to the influence of light on our health. Look for solutions that will bring harmony and balance back to our lives.

Otherwise, let the last one go out.

ALWAYS ON
We’re here now. Connected. But alone. Dosed with destructive powers of artificial, flickering light 24/7.

 

Credits:

  • Visual identity - Martin Jedlička
  • Creative concept - Martin Kermes
  • Brand - Matúš Kmec
  • Graphic design - Ondřej Bartoš
  • Packaging - Miloslav Nosovský
  • Webdesign - Pavel Nejedlík
  • Copywriting - Matúš Kmec
  • Business strategy - Tomáš Vlček
  • Webdevelopment - Jan Herman
  • Director - Martin Kermes
  • Script - Matúš Kmec
  • Photo - Martin Faltejsek
  • Camera - Matěj Ligač
  • Editor - Matěj Ligač
  • Project leader - Kateřina Černá

Services:

Branding, Concept Dev, Visual Identity